B2B Website Redesign for a Tech startup
Challenges:
The old site felt outdated and unclear, so I focused on creating a modern responsive design and building a more engaging experience.
The old site felt outdated and unclear, so I focused on creating a modern responsive design and building a more engaging experience.
Description:
Redesigned a B2B SaaS website to align with the new brand identity and better communicate the product’s value. The entire process, from concept to launch, was done in Framer.
Redesigned a B2B SaaS website to align with the new brand identity and better communicate the product’s value. The entire process, from concept to launch, was done in Framer.
Before/After
Selected Screens
I conducted usability research to improve structure and content. All pages were fully responsive for mobile and tablet.
I conducted usability research to refine the structure and content, ensuring the site not only looked better but also worked better. All pages were designed responsively and adapted for both mobile and tablet devices.
As part of the redesign, I developed a fresh visual style that brought clarity, brightness, and a more human feel to the website. Based on this new direction, I created lively, custom-made screens along with illustrations and videos to reflect the company's spirit.
Motion
