second friend store pop-up concept
Challenges:
With the limited time and budget, the challenge was to combine a shop and a lecture space in one pop-up concept.
With the limited time and budget, the challenge was to combine a shop and a lecture space in one pop-up concept.
Description:
Celebrating its 10th anniversary, a vintage store hosted a pop-up event to showcase its new collection and held a public talk.
Celebrating its 10th anniversary, a vintage store hosted a pop-up event to showcase its new collection and held a public talk.
Pop-up style
Unfortunately, SFS didn't have an explicit branding or concept for the visuals for the pop-up. The only solution for me was to analyse what their shop looks like and invent a bold style to fit their aesthetics. They use a lot of wood and bright red railings in their interior, which is how the industrial look originated.
2
3
1
zone 1
- lable
- Annotation
- Pile of boxes
2
1
- projection
- Pile of boxes
zone 2
changing room
2
1
lecture
- projection
- seats
