Tech Start-up Rebranding
rebranding
marketing design
graphic & digital design
Düsseldorf
When your product is groundbreaking and modern, but the overall impression is lost due to an outdated design, you need rebranding. My task was to bring that very dynamic energy to the brand.
Rebranding was Focusing on
[Web and Product sections are in development:)]
Branding
The brand should shout that this is a modern project! It should be bright and lively! All marketing materials had to be updated quickly so that customers wouldn't have time to react. All brand materials were also packaged in a brand book with a guide on how to use the new brand for non-designers.
Website
In addition to adopting new branding, the website needed to be moved to a more code-free environment so that the marketing team could easily add new content in seconds using pre-designed CMS blocks. The decision was made to switch to Framer.
Product
New style and new user flow. The product was too overloaded with non-functional features and bugs, and it scared customers away. We decided to simplify the product flow after interviewing our customers.
Rebranding was Focusing on
[Web and Product sections are in development:)]
Branding
The brand should shout that this is a modern project! It should be bright and lively! All marketing materials had to be updated quickly so that customers wouldn't have time to react. All brand materials were also packaged in a brand book with a guide on how to use the new brand for non-designers.
Website
In addition to adopting new branding, the website needed to be moved to a more code-free environment so that the marketing team could easily add new content in seconds using pre-designed CMS blocks. The decision was made to switch to Framer.
Product
New style and new user flow. The product was too overloaded with non-functional features and bugs, and it scared customers away. We decided to simplify the product flow after interviewing our customers.
Branding
The logo is the heart of branding.
The visual style is based on its sharp corners.
The visual style is based on its sharp corners.
Visual style
Elements
Elements
Bright colours
Friendly illustrations
Friendly illustrations
AI enhance
To speed up the illustration creation process, I developed a drawing algorithm in my own style, which allows any employee to create any illustration on their own without having to go through the marketing department!
Social Media
Linkedin
LinkedIn was the brand’s primary communication channel.
Together with the marketing team, we developed campaigns, posts, and announcements.
Together with the marketing team, we developed campaigns, posts, and announcements.
Insta
Instagram is where our marketing team and I showcased our company’s vibrant spirit!
Motion
I created multiple cartoons, videos for social media announcements and website.
Results
Award Winning
Rebranding
Rebranding
With new visual style the brand finally get more recognition and received the “Best of Technology” Award in Marketing & Sales category in 2024. The brand is easy to use and looks equally good on screen and in real life.
Documentation
All the marketing and design recommendations were illustrated in the Barndbook. Each team knows exactly what to do with the new style.
Attention Grabber
Increased Website engagement time by 2x and double the client satisfaction with the product.